We have 50 years of experience performing tailored, contextualized Secondary Research and Content Curation for tech-centric businesses of all sizes

We are available as Secondary Researchers and Content Curators on retainer or on a project-by-project basis and also offer an Insights-driven Client Advisory and Consultancy Service.

Also, please sign up for our Streams of Insight Newsletter.

Our Process, Now Fully Enhanced with AI and GenAI

  • Our original core process of Contextual Secondary Research and Content Curation has evolved throughout our 50 years of direct experience, in the pre-AI [Artificial Intelligence] Digital world

  • That process has proven applicable to both client-facing assignments, as well as our own internal initiatives

  • Traditional AI [AI] and Generative AI [GenAI] combine to be the ultimate Interactive multimodal tool for achieving optimal levels of discovery, creativity, productivity and venture building

  • Now, through the seamless and transformational addition of AI and GenAI to that original core process, our workflow of relevant knowledge gathering, contextualization, curation, processing, distillation and tailored guidance development has been fully turbocharged

Our End-to-End Workflow

Steps 1 & 2

Step 1 - The Exploratory Discussion (free)

We begin with a complimentary 30-minute discussion, to determine if a fit exists between your requirements and our capabilities.

Step 2 - Project Framing

If we mutually deem that a fit exists, we will then proceed with 2 (or more, if necessary) in-depth, collaborative sessions with key members of your team.

These discussions will provide us with the background information needed to complete a comprehensive review of your company’s set of requirements, leading to the collaborative development of a thorough scope of work.

Steps 3 & 4

Step 3 - Secondary Research

We begin our internal process of crafting and submitting tailored, contextually relevant and precisely detailed keyword Search terms and Prompts to both AI and GenAI, including those of the chain of thought [CoT] and role-based variety, in order to perform in-depth Secondary Research on both the specific topic and purpose at-hand.

This application of Context is essential, so as to have AI and GenAI each respond with use-case and/or application driven outputs that are of the highest levels of quality, accuracy, precision and client-specific relevancy.

Step 4 - Content Curation

We then apply tailored and contextualized Digital Content Curation, through the ongoing and meticulous aggregation, organization and monitoring of those outputs, thereby ensuring that the delivered content remains both up to date and easily accessible.

Our Optional On-Demand Client Advisory and Consultancy Service

Our Skill Set

For five decades, we have applied our expertise, acumen and ever-present, goal-driven curiosity for all things Digital, to successfully complete a multitude of assignments for tech-centric B2B and B2C clients, of both the supplier-side and user-side variety.

Those clients have been of varying business vintage, scope, size, industry and market vertical.

Over that time period, we have become noted domain specialists in the following task areas and roles –

·         Tech Ideation, Innovation, Productization and Commercialization

·         New Business Development initiatives and Marketing programs, including Demand Creation, Demand Generation, Demand Capture, Demand Damming, Lead Generation and Market Positioning

·         Best Practices for SMBs and Startups

·         Applications Consulting, Strategy Consulting and Digital Transformation

·         Business Model and Sales Channel Development

·         Strategic Alliances and Partnerships

·         Thought Leadership, Mentoring, Inspiration and as a Business Champion

Our Deliverables

Now, by strategically supplementing our skill set with both AI and GenAI, we are uniquely positioned to deliver the personalized guidance that will allow you to confidently drive your business forward.

In terms of that guidance, we take the broad approach, as the focus should be on systems not sectors, scenarios not forecasts and playbooks not plans.

This will result in your business achieving elevated levels of innovation, creativity, decision-making and success, while seeing a concurrent improvement in its flexibility, agility, adaptability and resiliency.

The presented guidance will be delivered in the form of a multimedia-rich Playbook of new, actionable and implementation-ready Roadmaps.

Each Playbook is comprised of the customized and personalized Streams of Insight [continuously updated flows of key Insights] that will optimally position your company and propel it forward, as a more productively impactful, scalable and profitable business that will strategically remain 'ahead of the curve'.

Our Optional Communication Facilitator Service

We facilitate productive conversations held within your organization, as well as those convened with your affiliates, by bridging any communication gaps that exist.

We accomplish this through our ability to speak the language of all of the participating stakeholders, including founders, management, core teams [tech, creative, sales, marketing and support], alliance partners and investors.

This process results in the productive alignment of everyone involved in a specific initiative.

Our Areas of Specialization

We have extensive experience in the following areas:

·        User Interface/User Experience Design [UI/UX]

·         Out-of-Home Digital Signage and Retail Media Networks

·        Offline and Online [O+O] Commerce

·         Branding and User-Personalized Marketing and Loyalty Programs, with Calls-to-Action [CTAs]

·         The preparation and publishing of Digital Content

·         Multimedia-centric Community-of-Interest Portals

·         Synchronized Second Screen applications [Internet-connected computers or mobile devices + TVs]

Client Reviews

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